TABLE OF CONTENTS
| Foreward Introduction Unraveling the Mysteries of Business and Branding: Introduction to and an interview: “Conversations with Frank Candy and Mike Hamers” | i iii iv |
LOGOS
| FOOD/HEALTH Logos Body As Doctor – Supplement Branding ChefTec: Culinary Software Solutions Sweet Greens – Healthy Treats Mindful Foods – Foodservice Company Gourmet Kitchen – Catering Copper Leaf Gardens & Event Center Earth’s Chocolate – Food Packaging Chez Thuy Vietnamese Restaurant Swift Runner – Cartilage Supplements | 1 2 5 6 7 8 9 10 12 14 |
| TECHNOLOGY Logos Vapor Technologies – Thin Film Solutions Microgravity Enterprises – Small Aerospace Antimatter Energy Drink – Beverage Label Space2O Enriched Water – Beverage Label Dassault Systemes – Corporate Wall Mural Meter Tracker- Water Meter Analytics Transparent Technologies – Meter Technology G2 Wireless Meter Technology lnnov8-Cellular Water Meter Registers Tapis Energy – Renewable Energy Abiding Energy- Renewable Energy CoRFIDa: Colorado RFID Association Electronic Oasis – Internet Connectivity | 15 16 18 19 21 22 24 25 26 27 28 29 30 32 |
| FINANCIAL Logos Future of Money Summit Microtick – Micro-investing Accountable Partners – Double-Data Entry Genesis Accounting – Software Infinite Tax Solutions – Tax Services Howell International – Financial TRX PRO Investing – Software Accounting Intelligence – Financial Auditors | 41 42 43 44 46 47 48 49 50 |
| PROFESSIONAL SERVICES Logos DaVinci Institute -Futuristic Think Tank A 2econd Opinion – Medical Scanner Town of Mead, The – Logo Usage Guide Envision Builders – Architects | 51 52 53 54 56 |
| Rob Levy Consulting BossWear Pants – Carpenter Work Pants Apex CryoTherapy Creativity Alive – Adult Art & Dance Events Zephyr Cleaning Services John’s Auto Upholstery – Auto Restoration Chama Rosenholz – Spiritual Teacher Fresh A.LR. Show: Artists In Recovery Planet Shifters Network – Media Network Triathleta lronman Events/ Beyond the Horizon Turn Words 2 Money – Copywriting & Editing Web Fellow, The -Website Developer Karen Patterson – Professional Singer Lange Label – Printing Supplies “Poverty as My Teacher” – Book Cover “Public Speaking for Money” – Book Cover “Love Without Madness” – Book Cover Lightspeed Commercial Arts – Design Services WindoWell Greenhouses | 57 58 59 60 61 62 62 63 64 65 66 66 67 67 68 69 70 71 72 |
INFOGRAPHICS
| Accumulative Effects of Uncertainty Factors Odor and Memory in Alzheimer’s Research Earthquakes: Fractal Drilling Impacts DPA Hazard Safety Training – Program Diagram Aerospace Re-entry Vehicle – Logo/Emblem Nanoparticles: Health & Environmental Risks | 74 76 77 78 79 80 |
ICONS
| Construction Guide Book Icons Copper Leaf/ Custom Web Navigation Buttons SC – Water Meters I Software Interface Mount Sanitas Therapeutic Massage | 82 83 84 85 |
THE BASICS OF BRANDING
| Essentials of a Successful Brand Choose the Right Name for Your Business – Qualities of an Effective Brand Name – Types of Company Names Taglines: Get Right to the Point Typography: What Language Looks Like Color: Build Meaning and Customer Reach Color Chart: Associated Emotions, Industries, and Psychology Storytelling: At the Core of Visual Artistry From Concept to Reality – A Step-by-Step Guide Styles of Logos Defined with Examples Alphabetical Listing of Projects | 88 92 92 93 94 96 98 100 101 102 104 106 |
ALSO BY MIKE HAMERS
| “Walking with Rumi” by Mike Hamers A contemplative journey of photography interwoven with the ecstatic poetry of the Sufi mystic Rumi “The Ultimate Guide to Tradeshow Marketing” | 114 116 |