Make Your Vision a Reality with Design
The mission of every executive must be to engage the employees, customers, clients and prospects every minute of every day in the attention-deficit world we find ourselves in. The words, graphics, and colors we choose must fascinate and engage them to differentiate you and your company from the competition.
These are the success-or-fail issues every business faces daily, including how:
- to make that critical good first impression;
- choosing the right colors makes unconscious connections to the target audience that can convert phenomenally higher numbers;
- a meaningful logo instantaneously conveys your values;
- your value proposition can build loyalty and profitability.
Likewise, by undervaluing or not understanding the mechanics and psychology of color, poorly using typography, or cutting corners on strategic messaging, a company could end up targeting the wrong audience, looking unprofessional, or not noticed or remembered at all.
SPARK! Fuel Your Creative Fire:
(Visual branding book, logo design guide)
Whether you plan on doing it yourself, or plan on hiring a seasoned professional, this guidebook can help you gain a deeper understanding into the creative and strategic thought-process that graphic designers like author Mike Hamers employ routinely.
Design is both an Art and a Science-a bridge between information and understanding. Marketing efficiently requires knowledge of the unique strengths, mechanics, and limitations of each media type and output device used.
As scientist Linus Paulin once said,
“In order to come up with one good idea, you must have lots of ideas.”
SPARK! showcases over 60 design-based solutions
that achieved profitable results for Mike’s clients. Each example starts with a brief Background, defines the Challenge, and shares the process or the inspirational source leading to the Solution along with tips and insights into why specific symbols, fonts, and colors were chosen.
Presented on 136 pages, the projects are bundled into five industry categories:
- Food/Nutrition Technology • Science • Financial, and
- Professional Services; plus sections on lnfographics and Icons.
The chapter Branding Basics covers foundational and strategic pre-design considerations about topics as: the importance oftaglines, of the power of color and message consistency, brand positioning, and the importance of a memorable brand story .
“The process is the process, but eventually you need a spark-a spark of genius.” SPARK! is a valuable educational resource for business owners, CEOs, producers, art directors, brand managers, graphic designers, illustrators, advertising and design students, and more.
Mike Hamers: author, designer, illustrator, photographer, and publisher